Joel’s Oil x IS have come together to amplify a movement: Healers Not Dealers.

We believe plant medicine should be recognised for what it is—a path to healing, not a crime.

For too long, natural medicines have been criminalised while harmful, profit-driven alternatives are pushed through systems of power. This campaign seeks to change that.

This collaboration is a statement: to honour the plants, protect the healers, and restore access rooted in respect.