This is more than clothing
Joel’s Oils x Incarnated Souls come together to amplify a movement: Healers Not Dealers.
We believe plant medicine should be recognised for what it truly is — a path to healing, not a crime. For too long, natural medicines have been criminalised, while harmful, profit-driven alternatives are pushed through systems of power. This campaign exists to shift that narrative.
Our aim is to raise awareness for the medicines of the land, protect the healers, and remove the stigma surrounding the plants — restoring a deeper understanding rooted in respect.
Our Aim
This collaboration is a statement. Aimed at honouring the plants, to protecting the healers, and restoring access to where it’s been lost.
Respect the Plants — living medicines, not commodities.
Protect the Healers — no one should be punished for helping others heal.
Restore Balance — healing belongs to the people, not corporations.
This is more than a collaboration. It’s a call to awareness, a reclaiming of perspective, and an invitation to see differently. Step in to explore the collection.
🍄 & 🍁
The mushroom symbol marks this limited edition piece as part of the Healers Not Dealers collaboration. It represents the medicines of the land.
We feel they have been long misunderstood and criminalised in the UK, with many punished for helping others heal.
Here, it stands as a quiet statement, to shift perception, honour these medicines, and bring awareness through creation.
Check out the deeper meaning behind the Earth Guardian limited edition art work and printed T-shirt/Hoodie here.